Why: Knowing that you are buying organic cotton clothing is a comfort. You feel good about the gentleness on your baby as well as on the Earth. How about adding a little plug for a good cause or being kind? Booby Dooby is a new company doing just that. Their organic cotton baby and toddler shirts say things like, “Trust Your Inner Voice,” and “I Love Animals.” And, Booby Dooby puts its money where its mouth is. Part of their proceeds go to organizations such as Compassion International and In Defense of Animals. Now your baby’s clothes can inspire goodness, not just adoring smiles. Make a difference, be positive, and dress you kids at the same time. Now that’s some multitasking.