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ABOUT US
You're busy - we know, we know - we hear it all the time. The busy career woman doesn't have time to shop. She doesn't even have time to browse the web much less paw through endless piles of cashmere sweaters at the mall. But she still wants to look good and stay on top of the trends.

Relax. We’re going to tell you what to buy. We study the trends and surf the web for the best items and then send you a link in the MomFinds weekly newsletter. We also find you online coupons if they exist. All you have to do is click. MomFinds doesn’t carry any inventory, so we don't push anything we wouldn't wear.

Frequently Asked Questions — F.A.Q.

  1. Help: I subscribed, but I don't receive the MomFinds Newsletter!
  2. What is MomFinds.com?
  3. Who is behind MomFinds.com?
  4. I would like to send a press release to the editor.
  5. Is the MomFinds Newsletter really free?
  6. Can I get access to previous editions of the MomFinds Newsletter?
  7. What will happen with my personal details after I sign up for the MomFinds Newsletter?
  8. When does the MomFinds Newsletter get sent out?
  9. I experience email difficulties when receiving the MomFinds Newsletter.
  10. How can I cancel my subscription or edit my personal details?
  11. Do you offer an RSS/XML feed for the MomFinds Newsletter?
  12. Can I publish or reproduce your trends?
  13. Can I buy advertising?
  14. Can we trade links?
  15. What is your revenue model?
  16. Do you offer personal shopping services?

1. Help: I subscribed, but I don't receive the SheFinds Newsletter!

If you no longer receive MomFinds.com's weekly MomFinds Newsletter, it is probably being blocked by your company or your ISP spam filter. This is something we have very little control over. However, don't despair just yet, because there are a few solutions:
If you're subscribed to the MomFinds.com newsletter but you're no longer receiving it (or maybe even never received it at all!), it is probably being blocked by your company or internet provider's filters. Unfortunately, this is something we have no control over. Don't despair, because there are a few solutions:

1. Ask your company or internet provider's administrator to always accept email messages from 'hello@shefinds.com'. Also, ask them if they keep a 'spam' folder for your account which may contain our newsletter (and many other important email messages that never made it to your inbox!). In this folder, you can normally indicate which senders aren't spam, and should thus be allowed to go through.

2. Add 'hello@shefinds.com' to the personal address list or friends list in your email program.

3. Or change your email address to a different one that isn't filtered by a third party, for example your private Yahoo, Gmail or Hotmail account.

2. What is SheFinds.com?

MomFinds.com editors scan the internet for online shopping "finds."We focus on fashion and beauty, but will occasionally alert you to wonderful products for your home as well.  Please sign-up for our weekly newsletter. For daily trends check-out our blog.

So whether you're a shopping fanatic or fatality, fashionista or frump, fellow ecommerce enthusiast, or just interested in staying on top of the latest finds for hip parents and their kids, MomFinds.com will instantly bring you up-to-date by getting the nets most promising finds right in front of you. Findings are aggregated in a full color, free weekly newsletter and daily blog, read by thousands of readers in the US and abroad.

To check out the most recent MomFinds Newsletter, go to our Archive page.  Last but not least, our Press Page will help you answer any media related questions.

Established in 2004, MomFinds.com is headquartered in New York City in the USA.

3. Who is behind SheFinds.com?

SheFinds and MomFinds are divisions of White Cat Media, Inc.


Michelle Madhok.

Michelle Madhok is Founder of SheFinds.com and MomFinds.com, online publications distributed via e-mail and blogs that help busy women everywhere shop the web for the latest beauty and style finds.

A widely regarded expert in online shopping, Michelle is also the style columnist for and a contributing editor for MSN Shopping, Cotton Incorporated and the American Heart Association. Her style and shopping tips have been featured in numerous newspapers and magazines, radio and television interviews, including Metro newspapers in New York and Boston,Women's Wear Daily, The Tyra Banks show, NBC, Investor's Business Daily, The Chicago Tribune, The New York Post, and the Washington Post.

Prior to launching SheFinds, Michelle enjoyed a career in new media. First, she was the Director of Entertainment Marketing for CBS Broadcasting New Media and then she was the Group Director of Editorial Products for women and oversaw all content for women at AOL. Michelle has a BS in Communications from UC Berkeley and a MS in Marketing from Northwestern University. She currently resides in New York City with her husband, Michael Palka.

To contact Michelle, write to Michelle@shefinds.com.

MomFinds Team:

Managing Editor: Farah Silver

Farah Silver lives in Los Angeles with her husband and three-year-old son. She received both her undergraduate and graduate degrees from UCLA and enjoyed a career in children's social work and non-profit grants management before taking on motherhood. A lover of all things that make childhood and parenthood fun and fabulous, she's always scouring the web for the latest must-have items for moms and kids. In her free time she is either taking another art or music class with her son or trying to get that perfect shot with her digital camera. She believes nothing is better than seeing his face light up when discovering something new, but finding a great handbag or pair of shoes comes in a close second.

Contributors:

Belinda Lichty Clarke


Belinda Lichty Clarke is the mother of two boys, 5 and 3 and lives in Evanston, Ill. A graduate of Northwestern University, (BS in Communication Studies, MSJ from the Medill School of Journalism) she is currently working as the Web director  at Medill. Previously, she was a senior editor and beauty editor for Pregnancy and Women’s Health and Fitness magazines and iParenting.com. In her few short years as a mom Belinda has learned that parenting is never easy, but she can always depend on a few things to help her get through the day: her favorite jeans, lip gloss and her son's smiling face when she picks him up from school.

Amaris Salinas

Amaris Salinas is a mother of four (2 boys and 2 girls) and lives in Missouri City, Texas, a suburb outside of Houston. A Freelance Writer and also a Segment Producer on the morning show Great Day Houston, Amaris has been a TV news & entertainment reporter, owner of a vintage clothing boutique, an event planner and is studying interior design, fashion design and media communications to stay on top of current trends. As a segment producer, Amaris researches the latest products, fashions and beauty finds in Texas, introduces new designers and provides viewers with helpful tips on everything from health to home décor. Amaris enjoys reading up on the latest celebrity gossip, thrift store shopping, decorating and doing all craft related hobbies.

Anne Regan

Anne Regan lives in Northern Virginia with her husband and two rambunctious sons ages 4 and 7. She has a degree in Art from Dartmouth and a Masters in Education from Columbia, which are no help at when trying to get people to stop doing cannonballs in the bathtub. Anne worked for years in women’s programming at AOL before she decided to give staying at home a try. She loves to travel and can’t wait until her kids are ready to go with her to Togo, West Africa where she was a Peace Corps Volunteer. Many days she considers a reverse Brangelina move, leaving her kids in Africa.

Heather Gray


Heather Gray started off as a Montessori teacher before returning to graduate school for degress in Child Development and Early Childood. Before her daugher Fiona was born she taught at Mills College, wrote about kids and was a consulting editor for the National Association for the Education of Young Children. Now she works from home as a consultant in the field of early childhood. She also makes slow food for her neighbors once a week and delivers it to their homes. Mostly, though, she spends her days having a ball seeking out the comfiest shoes to strap onto her daughter before chasing her around their garden in the Bay Area of California.

Kristyn Spangler

Kristyn Spangler started her adult life working in the field of child abuse and neglect and then moved from Cincinnati to Michigan to pursue her Master's in Social Work at the University of Michigan.  After working six years as a psychotherapist, her son Solomon came along.  When she's not working half time in a hospital emergency room, Kristyn is always on the lookout for great children's music and strives to dress Solomon in clothes that don't say "Future All-Star" and the like.  For herself, it's about staying comfortable enough to spend the day playing on the floor with her son, while looking as if she's actually put some thought into her outfit.  Solomon is expecting a sibling in October.
 

Lisa Hazen

Lisa Hazen is a Chicago-based Web designer, writer and Internet marketing specialist. In 2006, she started her own design and writing company, Lisa Hazen Design & Editorial.  Lisa has worked in publishing for more than 13 years as a magazine editor, Web designer, book author, magazine feature writer, and Web director. (Pretty much in that order.) She is also mother to a delightfully precocious toddler named Finn.

Sharyn Londsdale

Sharyn Lonsdale is a freelance writer, advocate for children with learning disabilities and occasional stand-up comic. She lives in Southwest Florida not far from the beach with her husband, two daughters and four former shelter cats. She is a firm believer in retail therapy and has been known to do fashion interventions on her friends (and mother).



Website Design: Vadym Polenchuk
Website Hardcode: Dmitry Martyanov
Newsletter Design: Caron Andregg
Illustrations: Rob Hudak

White Cat Media LLC Strategic Advisory Board:

Michael Levit

Michael Levit brings over 12 years of Business to Consumer marketing and business development experience which includes starting Andersen Consulting's (Accenture) Internet practice in 1995, co-founding Bluelight.com (Kmart online) and running business development, managing relationships with cable companies for AOL, and running sales and marketing for Paltalk.com.

Ted Scofield

Ted is an entrepreneur, attorney and a writer who relishes his role as counselor to fellow entrepreneurs and the investors who support them.

Ted began his legal career in New York with Orrick, Herrington & Sutcliffe LLP, a prominent firm founded in 1863 with sixteen offices in seven countries on three continents. While working in Orrick’s federal securities group, he advised companies and underwriters on the private and public offering of both equity and debt. Today, in addition to his role at Furnari Levine LLP, Ted serves as Chief Operating Officer & General Counsel for PFF Entertainment, LLC, a New York based venture, and Strategic Advisor to Tango magazine, which he advised during its successful launch.

Ted has been a guest speaker on venture capital and e-commerce at Vanderbilt University’s Owen Graduate School of Management, was a featured panelist at a New Venture Conference, and has been interviewed on Radio Wall Street and nationally syndicated radio show "Eye on the Internet."

Edward Hoffman

Ed is the founder of The Varick Group, a food and lifestyle marketing consultancy. He has over 13 years of integrated marketing experience, rooted in strategy and research and spanning all aspects of "the marketing mix." He's an expert in brand positioning and has worked with some of the world's leading brands.


4. I would like to send a press release to the editor.

Please send all product pitches and information to:
Email: farah@momfinds.com  (Save a tree! send us the press kit via email)

Farah Silver -- MomFinds Editor
28612 Coloma Court
Santa Clarita, CA 91390

We can't guarantee we'll review your product, but we will consider anything that has to do with exciting fashion, beauty or household items for purchase online.

5. Is the SheFinds Newsletter really free?

YES, the MomFinds Newsletter is free.

6. Can I get access to previous editions of the SheFinds Newsletter?

Yes, simply go to momfinds.com/archive/

7. What will happen with my personal details after I sign up for the SheFinds Newsletter?

Nothing! We will obviously use your email address to send you the newsletter and a limited number of promotional emails and that is it. We will NEVER release your email address or any other personal information to any third party. And you may opt out at any time, by going to the Manage Your Details page.

8. When does the SheFinds Newsletter get sent out?

The MomFinds Newsletter gets sent out every Tuesday and Thursday. Sponsored emails may be sent Monday, Wednesday or Friday.

9. I experience email difficulties when receiving the SheFinds Newsletter.

Just send an email to hello@SheFinds.com, stating the exact problem(s). Our tech support will try to solve your problem as quickly as they can. Also, you can always view the latest issue of the SheFindsMom Newsletter by going to the MomFinds.com homepage. If you can't see the images in the MomFinds newsletter you probably subscribed to the text version. You need to subscribe to the html version to see the lovely shefinds graphics. To update your preferences, please enter your email address on on this page and a custom link will be emailed to you that will allow you to make the change.

10. How can I cancel my subscription or edit my personal details?

Just go to the Manage Your Details page. In two easy steps you can change your registered email address or cancel your subscription altogether.

11. Do you offer an RSS/XML feed for the SheFinds Newsletter?

At this point you can only receive the MomFinds newsletters via email. You can however subscribe to an RSS/XML feed of blog.momfinds.com at http://www.shefindsmom.com/blog/index.php/weblog/rss_2.0/.

12. Can I publish or reproduce your finds?

Yes, be our guest. As long as you properly credit the source, MomFinds.com, and add/publish our URL, MomFinds.com, you can publish or reproduce up to 40 words from a MomFinds newsletter or blog entry.

13. Can I buy advertising?

Yes we do accept advertising in the SheFinds and MomFinds email newsletters. For the current opportunities please send an email to sales@shefinds.com.

14. Can we trade links?

We rarely trade links, however you may inquire about paying for a link by emailing sales@shefinds.com. If you are an editorial site send an email to hello@shefinds.com for cross promotion opportunities. You can buy a link on http://www.momfinds.com/blog/ for $25/week by visiting this link ›››

You can buy a link on http://www.momfinds.com/blog/ for $25/week by visiting this link ›››


15. What is your revenue model?

MomFinds is supported by a combination of advertisers and commission relationships with a selection of retailers. We like to call our model retail placement. Email and blog entries are written by writers and links to buy are inserted by a producer after the editorial is approved. Writers are not told what to choose by a retailer, however should you purchase an item via a MomFinds newsletter or blog entry, we will often receive a small commission on the sale. This revenue share is what keeps MomFinds free for you.

Other advertising relationships are labeled “Featured Link”, “Custom Mail” or “Friend of MomFinds.”

16. Do you offer personal shopping services?

We no longer offer personal shopping services, however we can assist you in finding a personal shopper.

We do offer the SheFinds Itineraries Service:

Coming to New York? Know where to shop, eat, sleep or spa? SheFinds does. We can customize a one to four day self-tour sheet based on your interests for $75/day. Eliminate the "I don't know" factor that has you roaming around aimlessly and stumbling into so-not-you boutiques.

Contact sales@shefinds.com to find out more.

 

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